Earlier this month, I was privileged to speak on a panel at the Imperial Capital Consumer Summit about securing financing for consumer products companies. While a company looking to grow—and looking to secure the capital to do so—might be tempted to focus on external factors (debt markets, demand, potential financing partners, etc.), it’s perhaps more important for them to look inward first and get their own house in order. If the value proposition is strong and the company has done its homework to prepare, the transaction will move forward with far fewer obstacles.
The first step a company must take before it seeks external financing is to understand the point in its lifecycle and what the appropriate next steps are. A company should consider the following questions before moving forward: Continue reading →